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Channel: Chicago – John Morrison – Product Strategy and Brand Identity
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‘Be a Light’ Video and Screen Prints

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A few months ago, I was in the shower listening to the news, and I heard something about the Biden campaign talking about being “a light in the darkness.”

I was immediately reminded of the song ‘Be a Light’ by my good friend Jess Godwin.

This song has always stuck out to me as one of Jess’s most powerful songs, and it was the one that wound up being licensed and featured on the TV show ‘Dance Moms,’ which garnered Jess a lot of attention and a new audience. I threw it on and listened to it right then.

The lyrics struck me hard. Themes of conflict and division, hate, and frustration. It was originally released in 2012, but it felt like it was speaking about today. I could instantly see a montage of protests in the streets fitting perfectly to the song. So I gave Jess a call and—just weeks before her wedding—pitched her on the idea of revisiting the track as part of a ‘Get out the vote’ effort and letting me do a screen print and video to accompany it.

Knowing her time was limited, she was reluctant but got excited about the idea. We talked about changing the track somehow and making it exclusively available on Bandcamp as a ‘Name your price’ with all the money going to ‘My Block, My Hood, My City’ a Chicago based charity that seeks to provide underprivileged youth with an awareness of the world and opportunities beyond their neighborhood. She was on board and reached out to her friend, the amazing JC Brooks to join her.

And well, here we are. Jess worked with Yuri Lysoivanov to rework the track, and it turned out incredible. With less than a week to the election, the video came a little later than I would have liked, but I’m immensely proud of it, and it was a delight to work with Jess and JC to create something so personal to each of us.

I sincerely hope you’ll take a look. It is an emotional rollercoaster ride but a true labor of love. I don’t fancy myself to be a director/editor. Still, I do enjoy getting to express myself in video from time to time, and the feedback among those who have watched it has been overwhelmingly positive.

Purchase the song

Purchase the screenprint

Watch the video


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